What makes this different
Real results in one day
You'll leave with a compact plan you can actually use.
Two seasoned experts
A business strategist and a digital marketing/AI specialist.
Limited to 5 participants
So we can go deep on your specific challenges.
Ongoing support
You'll get follow-up sessions to refine and implement.
What you'll get
This is a hands-on day of creation and clarity. By the end of the workshop, you'll walk away with a working plan that connects your business strategy, finances, and marketing into one focused roadmap.
Clarity on who you serve & how you work
In this intensive workshop, you'll build a clear, actionable business roadmap. We'll start with the foundation: who you're meant to serve, what makes you different, and how to package and price your services in a way that reflects your value. You'll set realistic 1-3 year goals and create the financial plan to support them, so you know exactly where your business is heading and how the money flows.
Attracting clients & growing sustainably
You'll learn how to create a marketing approach that brings in the clients you actually want, design referral systems and strategic partnerships that fuel growth, and develop the way you talk about what you do so your value is crystal clear. By the end, you'll have a roadmap that turns daily decisions from guesswork into confident next steps. Then we'll dive deeper into execution with the tools, frameworks, and competitive insights to bring it all to life.
Market understanding that drives smart decisions
We'll explore your business environment and competition so you can clearly see your place in the market. You'll learn how to identify opportunities, anticipate shifts, and use real data to guide your decisions rather than relying on hunches or trends that don't fit your situation.
Easy-to-use frameworks for marketing clarity
You'll get straightforward frameworks that simplify your marketing decisions — helping you understand where you're visible, where you're not, and what steps will make the biggest difference. These frameworks give you confidence and structure, even when everything feels chaotic.
AI tools that streamline your marketing workflow
Discover practical AI tools that handle the repetitive marketing work so you can focus on strategy. You'll learn how to automate key tasks like finding clients, creating consistent content, and managing social media — no tech wizardry required, just smart systems that save time and reduce stress.
Custom insights into your clients and competition
We'll dig into real-world data to uncover what your ideal clients are actually searching for and what your competitors are doing right now. You'll leave with a clear picture of how your business stacks up, where the gaps are, and how to use those insights to position yourself for faster, more consistent growth.
Who this is for
You're a small business owner or solopreneur who's tired of winging it. You want focus, structure, and a marketing approach that fits your real life.
This workshop is designed for startups finding their footing, established businesses ready to get strategic, creative entrepreneurs, service providers, and product-based founders who want clarity and momentum.
Walk in overwhelmed. Walk out with direction.
Your experts
Arian Roefs
Strategic Business Consultant
Arian is a serial entrepreneur who's built multiple businesses from scratch across continents. She specializes in breaking down complex business challenges into clear, actionable strategies. Her approach is direct, practical, and rooted in real-world experience.
Arian is passionate about helping founders stop spinning their wheels and start growing with purpose.
Fungai Tichawangana
Digital Marketing Strategist
Fungai has been building websites for over two decades and helps businesses turn their online presence into a growth engine. He combines design, automation, SEO, and AI to create smart, simple systems that deliver real results.
Fungai is also active in the Western MA business community, helping organize events that connect and support local entrepreneurs.
The details
Location
33 Hawley, Northampton, MA
Lunch
Included
Group size
Capped at 5 participants for deep personal attention
Investment
$599 (due upon sign-up)
Refund policy
Full refund until two weeks before the event. After that, your spot is non-refundable (every seat counts).
What to expect
Before day one
You'll complete a short pre-workshop questionnaire so we can understand your goals, challenges, and business setup. This lets us tailor the day to your needs. Bring your laptop and be ready to work on your own business from the start.
During the workshop
You'll spend the day building your strategy step by step with guidance from both experts. You'll clarify your business model, identify your ideal clients, set goals, and translate that clarity into a practical marketing plan. Expect real-time feedback, hands-on exercises, and collaboration that keeps everything focused on your business.
After the workshop
You'll get a one-hour private follow-up call to fine-tune your plan and a group check-in to stay accountable and share progress.
The result
A focused, realistic plan built for your actual business, not a template. You'll walk away knowing exactly what to do next.
Why it works
Most business owners don't need more ideas; they need a structure that turns those ideas into action. This workshop gives you both structure and action steps. You'll leave with clear direction, a practical plan, and systems that make progress feel doable rather than overwhelming.
Strategy only works when it's built on structure.
What people say
Testimonials for Arian
"I'm simply thrilled with the strategic business plan Arian helped me develop over the past few months! Thanks to Arian's expertise, I now have a comprehensive, practical, and detailed strategic plan that I'm confident in and eager to implement. I wholeheartedly recommend Arian with great enthusiasm and gratitude!"
"Arian helped me translate the thoughts swirling in my head into a clear and structured plan. She challenged me with thoughtful, "tough" questions and gave me meaningful homework that boosted my confidence in pursuing my new venture."
Testimonials for Fungai
"Amazing experience working with Fungai and the team! Professional, creative, and wonderful to work with on our marketing, publicity and website! Highly recommend!"
"Fungai was a delight to work with, serious, responsive, patient, savvy. We are a committee of five, and he was great with each of us."
Frequently asked questions
Ready to stop circling and start building?
Only 5 seats available.
Investment: $599
Secure your spot before they're gone.